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  • Product Version: 2.4.5
  • Product Last Updated: 12.08.2021
  • License: GPL
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Are you looking for the perfect WordPress theme for your WooCommerce store? Shoptimizer is one of the best WooCommerce optimized themes in existence for speed and conversions.

In our Shoptimizer review, we’ve put their promises to the test, so you can determine if it’s the best WordPress theme for your WooCommerce store.


Shoptimizer is a product of CommerceGurus, a leading WordPress theme company focused on creating WooCommerce-optimized themes. They’re well-known for creating easy to manage and intuitive WordPress themes for eCommerce websites.

With over 10,000 customers, CommerceGurus is one of the best WooCommerce theme vendors in the ThemeForest marketplace.

So far, CommerceGurus has listed 13 WordPress themes in ThemeForest. However, the Shoptimizer theme is sold exclusively on their website.

Getting Started with Shoptimizer version 2.5.5

Unlike most premium WooCommerce themes, Shoptimizer doesn’t bloat your WordPress interface with too many menu options. All theme options are included in the WordPress Customizer, so you can preview the changes without having to switch back and forth between your editor and the preview screen.

For the best customizer experience, Shoptimizer suggests you install a free plugin, Kirki, after installing the theme. The Kirki plugin provides a rich user experience to the WordPress Customizer.

After the installation, you can find a lot of different menus in your customizer as shown in the screenshot below. You can then change the color palettes, adjust speed settings, customize your header and navigation, and more within your customizer.

shoptimizer theme settings

It’s recommended you install another free plugin, Autoptimize, which helps further boost your site speed. After activating the plugin, you’ll have to exclude the following scripts from Autoptimize by adding this line: kirki/modules/webfont-loader/vendor-typekit/webfontloader.js


Shoptimizer Features – How It Stacks Up

Let’s take a look at how Shoptimizer stacks up against other popular WooCommerce themes.

1. The Most Optimized WooCommerce Theme

If you’re launching an eCommerce store for the first time using WooCommerce, then the Shoptimizer theme could be the best choice for you. The theme makes it easy to control your own data with WooCommerce.

Shoptimizer was built based on the recommended practices suggested by Baymard, a large scale eCommerce UX-research institute.

2. One-Click Demo Install

With Shoptimizer, it’s easy to install the demo content to your WordPress install. You can quickly add a gorgeous home page, about, contact, FAQs, and sales pages with just a single click. All you have to do is install and activate the One Click Demo Import plugin by navigating to Appearance » Install Plugins.

After installing the demo content, you can adjust the content and design per your needs without having to build from scratch.  That means, even if you’re an absolute beginner to WordPress, you can easily launch a conversion-optimized WooCommerce store without having to touch any code.

3. Built for Speed and Conversions

Website speed is one of the most important aspects of an eCommerce shop. Even a second delay can cost you a lot of sales and revenue. Not to mention, you can’t compromise on speed when choosing a WordPress theme for your WooCommerce shop.

Shoptimizer is highly-optimized for web and server performance. Below are a few ways Shoptimizer stacks up in terms of performance and speed.

Minified CSS creation:

speed customizer

In your theme customizer, you’ll get an option for automatic minification of the main CSS file for super-fast loading. You can also enable a critical CSS stylesheet in your customizer so your site loads almost instantly for your shoppers when they arrive. This could be a huge conversion milestone for your eCommerce business.

Google Lighthouse Audit:

shoptimizer speed audit

Lighthouse is an open-source tool from Google that lets you audit a web app for accessibility, progressive web apps, and more. Shoptimizer audit results in a good overall performance score.

4. Enhance Your Product Category SEO

Without a doubt, having properly optimized category pages can get you high rankings for the keywords you’re targeting. In fact, category pages make it easy for your users and search engines to navigate to your website. It helps your users narrow down their choices quickly and find the right products.

shoptimizer product category seo

To enhance your product category SEO, Shoptimizer has included an additional field for product categories. That means, in addition to adding featured category text and an image to the top, you can also add additional keyword-rich copy below your category page for better search results placement.

The theme even comes with the necessary markup you need. This helps search engines better understand the contents of your website.

Related: Best rich snippets plugins to explode organic traffic.

5. Best Shopping Experience

To provide the best shopping experience to customers, Shoptimizer includes handpicked eCommerce features that are proven to grow your eCommerce business to the next level.

Here’s how Shoptimizer provides the best shopping experience to your users.

Easy Product Discovery:

shoptimizer product discovery

When searching for your products, your customers don’t necessarily have to leave the page to see the top results. The auto-complete search feature instantly shows the results below the search bar. That means your customers can choose the right product in seconds.

Mega Menu Support:

shoptimizer mega menu support

Adding a mega menu is a great way to showcase your featured products within your top navigation bar. That way, when a user hovers over a menu item, you can show a dropdown featuring your bestselling products and subcategories.

6. Works with Major Page Builders

One of the best things about Shoptimizer is that it works with all the major page builders. If you’re looking for a WooCommerce theme that works best with your favorite WordPress page builder, then Shoptimizer could be the best choice.

Documentation and Support

Unlike other themes, the Shoptimizer theme is exclusively available on the CommerceGurus website.

You can purchase the Shoptimizer theme for just $99. The GPLv2 (or later) license lets you use the theme on as many sites as you wish. However, your single purchase entitles you to support on one site. Shoptimizer is shipped with a notification system that prompts you in the admin panel for new updates.

Their documentation walks you through every aspect of building a website with Shoptimizer. They offer support via email.

Our Verdict on Shoptimizer for WooCommerce Stores

If you’re looking for an all-in-one WordPress theme for running an eCommerce store powered by WooCommerce, then we highly recommend you install Shoptimizer.

Unlike most other premium WooCommerce themes, Shoptimizer doesn’t bloat your WordPress admin with an abundance of menu options. All theme options are included in your WordPress customizer, meaning you can easily customize your website by looking at the live preview, without having to switch back and forth between your editor and the preview.

The dummy content importer makes it easy to build a beautiful website in minutes, not hours. Since it supports most WordPress page builders, building a website is a breeze with Shoptimizer.

If you liked this article, you might also want to read our article on the best page builders for WordPress.



Shoptimizer is a FAST WooCommerce theme that comes with a ton of features all designed to help you convert more users to customers.

Minified and Critical CSS created automatically!

Shoptimizer includes speed related theme options which include automatic minification of the main CSS file for super fast loading. Also, it dynamically creates a ‘critical CSS’ stylesheet so that it loads almost instantly the contents of a user’s viewport.

This critical CSS gives an impression of immediate interaction with your site with no waiting — a huge conversion milestone for eCommerce businesses.

Incredible speed scores!

Running Shoptimizer through Google’s Lighthouse audit results in a perfect performance score with a first meaningful paint of only 630 miliseconds! Future updates to Shoptimizer will target maximum scores throughout — our goal is to make this the most optimized theme in the market.

Complete an order quicker

We’ve a theme option included which removes the header, footer and sidebars leaving the primary focal point of the checkout — the payment details form. This distraction-free checkout leads to better conversions and we’ve included a facility to add trust badges and a testimonial for reassurance.

Request a call back feature

While researching eCommerce conversions we came across an interesting case study of a site which replaced its phone number with a ‘Call me back’ option and experienced a dramatic uptick in sales. We’ve included this feature in Shoptimizer as it’s especially important for stores selling high-value but relatively complex products and customers may need more information before purchasing.

Additional product information

A research study has shown that 64% of users begin thinking of shipping costs on the product page and 61% of users have abandoned orders in the last quarter because of the extra costs. Baymard’s research has shown that crucial information like this should be placed below the product buy button where it is easily seen.

Sticky product details on scroll

When scrolling down an individual product a sticky bar keeps the product thumbnail, title, price and add to cart button in view encouraging conversions on long single product pages with lots of content.

Use trust badges at crucial stages

It’s essential that a buyer feels reassured at this stage, especially if they are buying from you for the first time. Studies have shown that 18% of users have abandoned a checkout flow during the last 3 months because they didn’t trust the site with their credit card information. Shoptimizer makes it easy to include your integrated trust badges below the primary call to action button on the cart and checkout.

Superior product category SEO

There are an additonal fields for WooCommerce categories included which allow for far better SEO spidering. Now, you can add featured category text and an image to the top and additional keyword-rich copy below which will lead to far better search results placement.

A huge impact on SEO rankings

Periodically, Google changes the rules and algorithms how they index websites. Mobile first means that the mobile version of your website becomes the starting point for what Google includes in their index, and the baseline for how they determine rankings. Mobile page speed and load time are prioritized within Shoptimizer and images are optimized for the wireless technology and mobile experience.


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